Marketing for Professionals

Within this highly competitive space, client acquisition requires a small fortune and countless hours of work. Combining licensing fees, marketing/operational costs and commission splits, some transactions may yield more than others, yet the global formula is far less favourable than perceived.

While existing advertising networks offer a vast marketing reach, they provide limited opportunity to capitalize on your investment. TradeCasa is the gateway to a more profitable way of trading real estate, offering a marketplace of harmony and opportunity by combining FSBO and Agency listings under one roof – delivering a distinct for sale and for rent inventory often not found on other media, while attracting more unique and self represented buyers.

Encouraging exclusivity and offering simple self-help buyer’s tools ensures that every Agency listing reserves the opportunity to sell/rent exclusively and yield higher contingency earnings. Previously reserved to the FSBO segmentation, we believe that real estate professionals deserve the very same rights. Our marketing packages offer unique sales tools and support to facilitate the needs of real estate professionals with little to no costs.

Combining TradeCasa with your existing marketing plan is a no-brainer, turnkey solution to generating more leads and improving your bottom line!

Although most buyers originate within the local market, statistics show that a significant amount of successful real estate transactions involve buyers from out of state or out of country. The state of Florida is a prime example – where Canadians account for as much as 10% ownership of residential properties!

Using a wide variety of media channels, our internal marketing campaigns are geographically targeted to attract a buying audience from every state – and even Canada! Most marketing platforms fail to spend any resources on attracting buyers, focusing only on the listing audience, while others target narrow geographical regions. We believe that a successful marketing platform must not only advertise to buyers but should also have a vast geographical reach.

TradeCasa’s unique approach to real estate organically offers listings that are often not found on other media channels. By virtue, this creates an attractive marketplace for buyers/renters to search, bookmark and check back often. Our marketing campaigns are more focused to attract a DIY buyer segmentation, while offering simple guidelines and DIY resources to engage exclusively with the listing publisher.

This unique marketing approach allows you to expose your listing to a different audience while offering you the opportunity to deal directly with the buyer and sell/rent exclusively. Buyer’s agents are always welcome on TradeCasa, while the listing agent has the choice to display their listings as an exclusive sale if they wish.

TradeCasa is geared to providing the most pleasant and simple, yet comprehensive online viewing experience. No matter which marketing package you select, we ensure that every listing delivers a consistent experience to every buyer. Listings are featured with unlimited photos, arranged in a highly comprehensive, yet easy-on-the-eyes digital showcase, reinforced with numerous buyer’s sales and information tools. Our showcase platform has been designed to be attractive on every desktop and mobile device, without having to download mobile apps!

Effective simplicity best describes every touch point with TradeCasa’s operational platform. Right from the start, our ad creation tool will allow you to set up a professional looking ad in just minutes. Your included online account will allow you to make changes to your ad, including photos, details, descriptions, and even post your open houses. Our premium marketing package will provide you with real-time, detailed analytics, including additional sales tools and resources, such as SMS paging services, featured real estate advertising, printable hand-out generator and much more!

Leveraging your client’s expectations is a tricky business. In this operational environment you are expected to do more for less while delivering the very best result. Market conditions and price sensitivity are often roadblocks that you cannot control. But at the end of the day, it is the entire journey that really matters. Above everything else, a proactive marketing approach is the most important part of the customer experience. Marketing your listings on TradeCasa enhances your overall marketing plan and indicates a more proactive approach to selling real estate while delivering the very best value to satisfy your client’s expectations.