August 01, 2020
After months of graphic design, focus groups and field testing, we are happy to announce that the new TradeCasa for sale by owner sign is here. We are now working on something special for the agents.
Once again, you asked, and we listened. And we sure are glad that we did! After months of graphic design, focus groups and field testing, we are happy to announce that the new TradeCasa for sale by owner sign is here and available as a part of our Premium Plus for sale by owner marketing package.
Following your requests of offering a larger, bolder and more visible signs, the new design is entirely based on our logo image which depicts a bright orange roof with the inverted “C” for “Casa” while depicting the happy component (smiley face) of TradeCasa’s listing community approach and image. By doing such, we were able to eliminate the hard use of our logo allowing for the web domain to be larger and more readable for the buyers, to access your listing information. The overall sign is 50% larger including all directional text, significantly increasing the overall outdoor visibility. The sign is still produced on premium sign material, made by General Electric, unlike corrugated plastic is extremely rigid and non-translucent, remaining highly visible under sunny weather conditions. Pre-installed in our durable, bold, fibreglass reinforced plastic frame.
Our focus groups and field studies have revealed that this sign is truly a real attention grabber. Comments such as “super simple to understand”, “could not drive by without my eyes drifting to it”, and “the coolest consumer sign ever made” were the common theme during our focus group testing sessions. We hope you like it as much as we do! Real Estate Agents, we did not forget about you! In fact, we are currently working on several sign rider design ideas to work with your existing brokerage signs. We are also contemplating additional functionality features such as QR codes and respective analytics tools, so that you can measure the effect of your sign while allowing your prospects quick and easy access to your listing information. We would like to hear your suggestions or ideas on this matter. Please tell us what you would like to see. Email your thoughts to (firstname.lastname@example.org.)